The en primeur wine industry is full of magic, mystery and suspense, and if that’s not enough it’s also a good investment that doesn’t necessarily require wine expertise. If you are new to the field of buying wine futures, prepare to be pleasantly surprised in more ways than one.
En primeur, also called wine futures, is the early purchase of very young wine, hence the name, that hasn’t yet been bottled. It works like this: every spring, when the Primeur campaign opens, thousands of wine professionals visit the Bordeaux region, some come to taste and review, while others come to purchase or invest. More than 150 of the top Bordeaux estates welcome buyers, retailers, journalists and wine experts from all over the world to taste samples of the latest vintages on offer, and prices are set based on the feedback they receive. Wines are released for sale in a number of phases, and prices are adjusted along the way. While Bordeaux is the en primeur capital,the tradition has expanded over the years to include the markets of Burgundy, California, the Rhone Valley, Italy and Port.
Why Buy En Primeur?
If you know wines, you know that they can change significantly in the months between the en premier tastings and the bottling. However, this risk can be controlled by dealing only with established and reputable wine merchants, and the advantages of investing in wine futures are many.
Firstly, there is the price, en primeur wines are usually much lower in cost than they will be once released, making them a good investment. Then there is the opportunity, when you buy en primeur you are given the chance to buy wines that are high in demand and limited in quantity. These wines could easily become impossible to find on the market after they are bottled. Finally, there is the mystique, the excitement of buying something that hasn’t yet become the fullest and best version of itself.