The new Chinese obsession with red wine from Bordeaux is the subject of Red Obsession, a new film scheduled to air in July 2013. Produced by Warwick Ross, the film highlights the new Asian wealth as well as the French fight to hang on to their well-loved wine plantations. This scenario being played out on a global screen affects wine connoisseurs around the world.
Bordeaux Wine Market Flows to China
It is true that wines grown and produced in the most famous Bordeaux estates are hands down the most coveted on the planet. The grapes are grown on the best pieces of land in the world and the wines are lovingly produced to resemble perfection. The process of taking grapes from the Bordeaux soil and creating wine can be called a miracle in action. Although this region in France has shown stability and resilience through revolutions and wars, it may be facing its greatest challenge yet.
Growing Wine Fever in Asia Outweighs Supply
There is a new wine fever in China, where there are now more billionaires than in the United States who can well afford anything they want to buy. With the surging demand for the best wine in the world, prices of Bordeaux vintage are skyrocketing and have grown out of reach for the US pocket. The Chinese have been through revolution and are coming back with a new strength, passion and desire for the best that only money can buy. It seems to be the goal in China to own the Bordeaux wine market, which they use for political power. With the global power shift, they are able to buy up old estates and reputable vineyards across France, making the rich even richer and more powerful. The fear of the Frenchman is that the land will now be owned by foreign investors who will take control of those valuable and historic pieces of perfect property.
Satisfying the Red Obsession
There is no end in sight to the Asian demand for top quality wines. They have the desire and the money to buy anything they want. Right now, they want Bordeaux wines and will pay exorbitant prices to take control. However, even if they were to buy up all the best wines in the world, it would not satisfy the growing demand in China. Red Obsession takes a close look at this growing world wine dilemma.