How does a wine become a ‘cult’ wine?

A new Napa Valley wine has recently been tipped for ‘cult wine’ status. King of Clubs, a collaborative effort between Robert Mondavi, restauranteur Justin Anthony and entrepreneur Christopher R. King, is likely to follow in the footsteps of wines like Screaming Eagle and those of Harlan Estate and other Napa superstars. But what factors give a wine ‘cult’ status?

A big name doesn’t hurt

Robert Mondavi is one of the world’s most influential winemakers. Other wines that he has been involved with such as Opus One, a collaboration between Mondavi and Baron Philippe de Rothschild, are representative of the Californian blockbusters with which his name is associated. So it’s no surprise that this latest project involving Mondavi is set to be a huge success.

Parker describes your wine as ‘utter perfection’ 

‘cult’ wine BWC wine
how does a wine become a ‘cult’ wine?

It doesn’t hurt to have Robert Parker give your wine 100 points, which was the case when little known boutique Californian winery Screaming Eagle found their Cabernet Sauvignon suddenly in high demand. Parker’s ‘utter perfection’ comment was actually about the 2010 vintage, sending its price per bottle skyrocketing and generating interest in older vintages on the second hand market. Due to small production, tiny allocations, and allegedly a waiting list to get on the waiting list to buy a bottle directly from source, Screaming Eagle’s cult status has all but ensured most of us will never see a bottle, let alone taste it!

The elusive artisan factor

Spain’s Bodegas Vega Sicilia winery is the home of the country’s most praised wines, including flagship wine Unico. But the estate’s most elusive wine is Unico Reserva Especial – an extraordinary wine that is a blend of great and often very old vintages. The Reserva Especial is a blend of Spain’s indigenous grape Tempranillo with Bordeaux’s Cabernet Sauvignon. It is impeccably crafted, and has a true artisan quality. It is released infrequently and in high demand, so allocations are small.

For the most part, these cult wines exist as an intriguing distraction to both the fine wine drinker and the investor – the drinker might spend a lifetime trying to secure a bottle and hoping it will meet with their expectations. The investor will do well to remember their names and look out for the next King of Clubs in order to get their hands on it before Parker does.

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